100 ideas of what to post on Twitter
5 min read

100 ideas of what to post on Twitter

Here's a list with (almost) 100 ideas for what to post on Twitter. It's a well-known exercise that I did once at the altMBA for business ideas. It unlocks creativity and possibility as you have to get creative.

This is not meant to be your content plan for the next couple of days 😆 It is meant to inspire. If something resonates, run with it.

I'll continue to refine this list going forward. First of all to reach the 100 ideas mark but also to look at the angle of replying and not only sharing.

If you like this, then consider to reach out on... you've guest it: Twitter 👋😀

Things I've learned from friends on Twitter


Create value by making a meaningful connection to other human beings.

  • Give a shout-out to someone you just met and what you valued from this interaction.
  • A public message to someone that was in your last Zoom call, pointing out in what ways you benefited from their contribution. This also offers the possibility to continue the conversation.
  • A compliment to a colleague, business partner, or friend. To do it publicly in the form of a tweet makes it extra special.
  • Interaction between other people that you observed and that touched your heart.
  • A mentor you look up to and why. Mention the person specifically, if you can.
  • Compile an A-team of experts for a pressing problem that you or society at large have at the moment. Explain why you chose them and what they would contribute. Mention them.
  • Introduce two people with each other, that you think could be a good fit. Even if you don't know both of them personally, it could provide a conversation starter for them.
  • Write a testimonial for someone.
  • Think back in time about someone that made a lasting impression on you. Write about it and mention them.
  • Write about how someone influenced your life in the past. Mention them.


Create value by selecting the signal from the noise.

  • When you observe someone saying something particularly interesting in an article or podcast. Point out the exact location via timestamp (to make it useful) and mention the person (as a compliment).
  • Look up your bookmarks or shared URLs from the past week. Share something that you found valuable.
  • Quotes that you find particularly insightful.
  • Clarify quotes that you found to be incorrect or wrongly attributed. Help to make the record straight.
  • An upcoming event that you look forward to.
  • Retweet a tweet that you found particularly valuable for your area of expertise.
  • Think years back about a book that made a lasting impression on your life. Mention the author.
  • Share one highlight of an article you particularly enjoyed


Create value by sharing how you get things done.

  • A goal that you are committed to achieving. Maybe someone reads it and likes to help or follow up.
  • What you shipped, e.g. an article, a newsletter, a project milestone
  • A nagging problem that you finally solved and how you did it. Keep it short, people can always ask for specifics.
  • A product or service that helped you solve a problem you had.
  • A short review of the last week or month. What went well, what didn't.
  • Share what you do to focus or go into flow.
  • A habit or productivity hack that you frequently apply and find valuable. Ideally only the ones that have proven over time and not the new and fancy ones.
  • Describe something you are struggling with at the moment. It will show your audience that they are not alone in their struggles.
  • Write about a habit or productivity hack you tried and stopped doing and why.
  • Write a post-mortem of a thing that failed and why
  • Write publicly about a crucial task that you want to finish and commit to replying to the tweet when you're done.


Create value by sparking joy.

  • A story that you find yourself telling repeatedly at a party or gathering.
  • Tell a joke you just heard and found exceptionally funny (everyone likes to laugh).
  • A memory that you have with the current holiday.
  • A current culture reference (movie, album, book) that you liked and what you got from it.
  • A place (country, city, sight) you recently visited and what positive you got from this experience.
  • Post a top 3 list and invite others to add their picks (A remark: people with a large following often ask simple questions, but I believe this does only work because people are inclined to answer and so you'll typically find valuable answers in the replies. If you start out, add your own answer right away, to provide value).
  • Write about a leisure activity that you are looking forward to, so that you give others ideas to try the same.


Create value by sparking ideas through questions.

  • A question directed at someone famous. Mention them but also invite other people to join with an answer.
  • A question that you come across frequently but haven't found an answer to yet. Add a specific hashtag (e.g. #question) to all your questions in order to be able to find them easily.
  • Provide an answer to a question that you get asked again and again.
  • Ask a question to your younger self (10 years) and answer it.
  • Share a question that was posed to you recently and how you answered it.
  • Share a question that caught you off guard or surprised you.
  • Ask how other people are getting the most out of Twitter, provide a few answers yourself.
  • What are you missing in this world or in your line of work? What service or tool would you buy if you know it existed.

Your Expertise

Create value with your expertise.

  • Introduce yourself and your expertise (repeatedly). Let your audience know how you can help them.
  • Announce events, product launches or services that you provide.
  • Name 10 other people to follow in your area of expertise. (In case you didn't notice, there is no competition).
  • Describe a problem that people that you help typically help (before you help them).
  • Share how you helped someone specifically with your expertise. Ask them whether it is OK to mention them directly.
  • How does the life of someone look like after you helped them with your expertise? Be specific.
  • Talk about alternative ways to solve the problem you are solving and in what cases you would prefer your solution over those and why.
  • Share great articles that you come across in your area of expertise. Provide a short commentary, what stood out to you.
  • Reflect back on the week/month/year regarding the development of your expertise.
  • Clarify a term from your area of expertise. Provide a reference of where to learn more about it.

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