At first, I struggled to pinpoint the reason. But now I think I found it. It is my goal to build up a part of my life where I am less dependent on other people.
Phil and I started Trickle more than three years ago. Since then I work on it every single day. Being in charge of the product, I think of a vision and describe its features. With the design team, I do design reviews. With the developers, I plan sprints and new releases. I test the latest updates before they get moved to the production servers. Slowly but surely the vision of Trickle becomes reality.
I was never more enthusiastic about Trickle than today. Soon you’ll be able to use Trickle to save all the best knowledge you find online. To remember and connect this knowledge to new insights. To easily share it with others. Trickle will make lifelong learning effortless.
Envisioning, designing, and developing such a tool is a huge challenge and requires teamwork. Even though I know a lot about technology, I couldn't do it all by myself!
When working in companies, most of us are depending on our colleagues. This is necessary to make an organization work. We team up to make big changes to this world.
But as a knowledge entrepreneur, I work differently.
I am not dependent on a team to help others with my expertise.
- I can write this newsletter on my own.
- I can host Salons via Zoom without any help.
- I can host a Braintrust workshop all by myself.
- And I already started to earn a part of the value I create in return.
It's not that I am abandoning Trickle for knowledge entrepreneurs. Instead, I leverage the window of opportunityto build up something on the side.
The feeling of being less dependent gives me energy. Energy that I can use in my main profession at Trickle.
I expect more and more people will do the same. They will use their expertise to create online, to grow an audience, and earn additional income. And maybe you'll consider it, too.
If you do, I'll be here for you to share my lessons learned along the way 😀
One of the first steps of a knowledge entrepreneur journey is to recognize your expertise. Something you specialize on to create value for other people. What is your expertise? If you struggle to pinpoint it right away, ask your friends. They probably already know.
A white belt in life, a black belt in social media (George Mack)
I forgot how I started to follow George Mack but a couple of weeks ago I received his new newsletter in my inbox, called Clouds & Dirt (I do like the metaphor behind its name). It was insightful right from the first issue. In there he often refers to his long Twitter threads which are indeed quality reads. Take this for example about the guy who uncovered Silk Road or this background story of a UFC fighter.
Your social media bot (Buffer)
If you are searching for tools for knowledge entrepreneurs on Google you'll probably come across an article from the buffer blog at some point. As part of their marketing strategy, they provide useful articles comparing tools or sharing lessons learned. Their core business however is a tool to schedule social media posts for Twitter, Instagram, Pinterest, etc. The free version allows you to schedule 10 Twitter posts in advance which is to get the benefits. An amazing time-saver to stay active on socials without the risk of getting sucked into the feed every time.
- The 80 best single-operator newsletters (insidehook.com) - This list can give you a jump start to surround yourself with experts you currently seek in your life 📧
- Synthetic Media — What it is and why it’s important (thirdwaveberlin.com) - Watch the demo video in there. Scary now, but obviously a part of our future 🤖
- The rise of community-curated knowledge networks (sariazout.substack.com) - I believe Trickle fits well into this "new business category that doesn’t even have a name yet" 😉
I send out this newsletter one day later than usual. It didn't feel ready yesterday. Indeed I am much more comfortable now, after allowing some more time for edits 😊
Read you next week 🙌
PS: This is the 15th newsletter issue. Please send me one thing I could improve to make it even better for you 🙏
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