We all need experts in our lives. As the world is getting more complex and specialized, we need people that guide us through various changes and challenges.
Here some experts that could come in handy at some point:
- Marques (aka MKBHD) reviews the constant stream of new tech products from Apple, Samsung, Microsoft, and the like. What should you consider before buying a new expensive piece of tech? Watch Marques and find out. #tech-reviews
- Ali Abdaal is a junior doctor who creates videos on productivity and learning. How can you balance a demanding profession with hobbies and a good life in general? See what Ali has to say. #productivity
- Sam Harris packaged his knowledge on mindfulness and meditation in his Waking Up app. He does this from a non-secular western perspective. Are you interested in building up a mindfulness practice in your life? You should listen to Sam. #learn-meditation
No authority or institution appointed these experts in their particular field. They showed up and created something useful for other people and showed their work in public. People in need of their particular expertise saw, recognized, and recommended them.
My expertise is to help you earn additional income with your knowledge. I do this by introducing you to other knowledge entrepreneurs. I'll also show you their tools and techniques and provide you with key insights on how to start. It is one of the billions of expertise niches that are useful in our rapidly changing world. #knowledge-entrepreneurs
What‘s your expert hashtag?
What hashtag can describe your expertise in a nutshell? It won’t include the full story. But it can act as a digital sign and conversation starter for your audience. Here a few examples. Can you guess the expert and the audience that would react to this? #iceman, #mental-models, #nerdfitness, #atomic-habits. Now your turn. Send me your hashtag by replying to this email.
Maker. Surfer. Optimist. (Rob Hope)
I first met Rob Hope in Berlin on stage giving a talk on landing page optimization. I am fascinated by his many projects (blog, podcast, newsletter[s!]) which still fit into a coherent body of work. For example: "The Yo! Newsletter curates quality design and development resources while the Yo! Podcast spotlights the incredible people building them." I recommend his 100 landing page hot tips to see a great email sequence in action. Don't skip his project graveyard where he lists discontinued projects to encourage you to take risks and work on passion projects. #landing-pages
A workbench for knowledge workers (Notion.so)
It must have been „notes in motion“ that gave Notion its name. (I never looked it up). Notion helps knowledge workers to create, optimize, and organize their knowledge. It is often described as a personal Wiki but I'd recommend you to think of it as your personal text factory. You start with an idea and push it through the workshop until it is ready for shipment. Then you save a copy in storage. All in one amazing app. I write more about Notion here. #personal-text-factory
Highlights from around the web
- A nine-year-old is the highest-paid YouTuber for the third year running (theguardian.com). A toy review channel? Obviously, he is an expert 😆 #toy-reviews
- Peter Levels describes on his blog (levels.io) how he reached his goal of 1 million in annual revenue as an indie maker. He is a great showcase of the knowledge entrepreneur formula. All four pillars (expertise, creation, audience, earning) were part of his work right from the start #nomad-list
- When Nat Eliason wrote in 2016 the article I Built a 4-Hour Workweek... What Do I Do Now? (nateliason.com). Fast forward to his Q&A episode (youtube.com) end of 2020 to see what changed. Not much I'd say. He still gets the most out of the joy from creation and not retirement in any way. #digital-marketing
See you next week 👋😀
PS: You may have noticed that I added some example #hashtags to the experts I mentioned in the text. Don't forget to send me your hashtag as a reply to this mail!
PPS: We had a wonderful Salon event this week about "Creation". I wrote up the highlights for you here ✨ The Salon is a cozy event to increase our knowledge through conversation. Consider joining the upcoming event about "Audience" next Tuesday, Dec 29th (register here) 😀
Evergreen page reference
- Jan 1, 21: updated with Notion article link