If you follow knowledge entrepreneurs and digital creators online you'll notice how many of them embrace the concept of working in public. It's a paradigm shift that can be hard to understand if you approach it with the traditional business mindset.
Instead of working behind closed doors, entrepreneurs are actively engaging in communication and feedback loops with their audience while building their product.
You'll see public conversations happening in all phases of their work:
Being transparent about your work likely feels intimidating and uncomfortable at times. But it is a powerful technique to create a connection with your audience, self-selecting for people that are genuinely interested in your expertise and personality alike.
Working in public well is more than just broadcasting your every move. Instead, I noticed the following building blocks at play:
- Context - by sharing ideas, goals, and progress of your work publicly, you allow your audience to get familiar with what you are building. They should have a choice to learn more depending on whether they are interested or not.
- Motivation - working in public should create value for your audience. Either while learning about the content or about the process of how you are building it. This value will create a powerful motivation to return the favor by engaging with you.
- Connection - publicly sharing not only what worked but also what didn't work and where you struggle creates a powerful human connection with your audience.
You can see these building blocks at play here in a personal branding workshop that I recently experienced myself.
Prompt :: Build something in public
Think about a small product that you could build in public. Announce an idea to your audience via Twitter, write a blog post about it, then share frequent updates and reflections about how it goes.
Stack :: Leave the spelling to the experts (Grammarly)
In each newsletter, I describe a tool of the Knowledge Entrepreneur Stack. Keep an eye on these tools and use them for leverage.
Most text editors and operating systems come with a built-in auto-correct feature. Grammarly built their complete product only around that task. I find their suggestions succeed all built-in correction by far. So I made it a rule to run all text that I publish in the newsletter and the blog through their free editor. If you install the browser extension, you can use Grammarly in most online forms. It even works in web apps like Notion if you open them via a browser. I prefer to copy/paste the full text in and out text the Grammarly Mac app via clipboard.
Profile :: Harry from Marketing Examples
In each newsletter, I put a spotlight on a knowledge entrepreneur, so that you can use their journeys as inspiration.
Harry is a young knowledge entrepreneur on fire 🔥 He started his website Marketing Examples only about two years ago but his collection of posts on good marketing case studies with his insightful commentary is already one of a kind. I specifically like how he tailors his content for each medium and how he shares all his techniques and results publicly. After growing his audience amazingly fast he is now working on a course to start earning. I am sure he is going to do fine.
Small Bits from Around the Web
- Running a Successful Membership / Subscription Program (craigmod.com) - Craig is a writer and photographer based in Japan and writes very thoughtful about his journey.
- The Future of Education is Community: The Rise of Cohort-Based Courses (fortelabs.co) - Tiago Forte explains why is very enthusiastic about the potential of this format.
Today I struggled quite a bit to push this newsletter over the finish line. So please excuse if something is subpar ☺️
Have a wonderful week! 🙌
PPS: Are we already connected on Twitter?